E-mail Links vs. Forms

Some Web site owners rely primarily on e-mail links as a means of encouraging contact from their Web site visitors. However, directing people only to your e-mail address is not making it easy enough for them to contact you. My suggestion is to direct your visitors to a contact form within your Web site.

Why use forms in addition to e-mail links? When a prospect clicks on your e-mail link, they have to compose a message to communicate their reason for writing. Some people have good written communication skills; however, many of us find it difficult to write an e-mail message because we don't always know how to structure our request. Your prospects may not know the type of information you need to serve them, and often they will leave out important contact information.

An online lead generation form requires less thought from your prospect because it asks specific questions to direct them through the process of contacting you: i.e., name, e-mail address, phone number, and a section for comments or miscellaneous information. The form leads your prospect through the process, and it contains the information you need in order to help them in the purchase or sale of their property.

How many times have you received an e-mail that did not list your prospect's contact information? It's frustrating for both parties when you have to play "e-mail tag" with your prospect simply to obtain his phone number. You can avoid wasting your time by directing your prospect to fill out a contact form on your Web site that includes all of the information you need to serve him further.

Since we are on the subject of e-mails....How effective are your own e-mails? When you correspond electronically with your prospective clients, are you including all the information they need to contact you? Now is the time to evaluate the message you are sending to your clients and prospects through your e-mail signature. Make the most of your e-mail communication!

NL Amelse
Treasure Coast Host
nikki@treasurecoasthost.com

Phone: 772-214-4670 or send an email to: nikki@treasurecoasthost.com